Apple has a lot to get through this fall

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Apple may host multiple product launch events this fall, reports claim, with new iPhones, iPads, Macs, Apple Watch, operating systems, and services all scheduled for release.

Apple’s expanding product range

Apple often likes to position itself as a big company with an internal culture similar to a startup, but I do not know of any early-stage firms where the product matrix has grown so vast that they must actively consider multiple launch events.

It’s a very long way from Apple circa 1999, when Steve Jobs was able to describe Apple in a quadrant based on notebook and desktop, consumer, and pro product segments. While all of Apple’s products still just about fit in one table, the table is larger, and the company needs to schedule more time to discuss them all.

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